Social media marketing (SMM) is the process of promoting a brand, product, or service through social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It involves creating and sharing content, engaging with followers, and running targeted advertising campaigns to reach specific audiences.

The goal of social media marketing is to build brand awareness, foster community engagement, drive website traffic, and ultimately increase sales. By leveraging the reach and influence of social media, businesses can connect with their target customers in a more direct and interactive way. Social media marketing also allows for real-time feedback and insights, making it a powerful tool for building relationships and refining marketing strategies.